helwé's concept rests on four main pillars: the layering routine, natural and high performant ingredients, respect for nature and our health and suitable products for each skin.
The layering routine
“The secret of Japanese women.” The secret to sustaining a clean and beautiful skin first lies in its ability to breath, that is, to eliminate toxins. There are no miraculous products but a routine that must be adopted.
Natural and high performant ingredients
helwé cosmetics products are based on natural ingredients from the Mediterranean area and on a large quantity of active ingredients — there lies the success and effeciency of a product.
Clean beauty and respect for nature and our health
helwé products are completely natural and biodegradable. They are free from toxic ingredients deemed to be harmful to human beings or the planet such as parabens, sulfates, mineral oils, methylchloroisothiazolinone, methylisothiazolinone, animal oils, coal tar dyes, formaldehyde, mercury, oxybenzone.
The packaging is reused and recycled. We reward customers who return their empty bottles at delivery of new orders.
helwé was born in a room facing the Mediterranean sea in a village called "Helweh". "Helwé" aslo means "beautiful" or "sweet" in the Arabic language, referring to the fresh water that flow into Helwé’s shore...