Natural and efficient products
Sustain a clean and beautiful skin
Our concept
helwé's concept rests on four main pillars: the layering routine, suitable products for each skin, natural and efficient products and respect for nature and our health.
Layering
“The secret of Japanese women.” The secret to sustaining a clean and beautiful skin first lies in its ability to breath, that is, to eliminate toxins. There are no miraculous products but a routine that must be adopted.
Natural and efficient products
helwé cosmetics products are based on natural ingredients from the Mediterranean area and on a large quantity of active ingredients — there lies the success and efficiency of a product.
helwé products
helwé cosmetics are completely natural and biodegradable. They are free from parabens, sulfates, mineral oils, methylchloroisothiazolinone, methylisothiazolinone, animal oils, coal tar dyes, formaldehyde, mercury, oxybenzone.
Suitable products for each skin
Daily treatments are personalized and elaborated for every type of skin. An analysis of your skin must be done before choosing your cosmetics in store or online.
Our story
helwé was born in a room facing the Mediterranean sea in a village called "Helwé". "Helwé" aslo means "beautiful" or "sweet" in the Arabic language, referring to the fresh water that flow into Helwé’s shore...