helwé's concept rests on four main pillars: the layering routine, suitable products for each skin, natural and efficient products and respect for nature and our health.
“The secret of Japanese women.” The secret to sustaining a clean and beautiful skin first lies in its ability to breath, that is, to eliminate toxins. There are no miraculous products but a routine that must be adopted.
Natural and efficient products
helwé cosmetics products are based on natural ingredients from the Mediterranean area and on a large quantity of active ingredients — there lies the success and efficiency of a product.
helwé cosmetics are completely natural and biodegradable. They are free from parabens, sulfates, mineral oils, methylchloroisothiazolinone, methylisothiazolinone, animal oils, coal tar dyes, formaldehyde, mercury, oxybenzone.
helwé was born in a room facing the Mediterranean sea in a village called "Helwé". "Helwé" aslo means "beautiful" or "sweet" in the Arabic language, referring to the fresh water that flow into Helwé’s shore...